If you haven’t heard, check out the new Lululemon Specialized Women’s Pro Cycling Team.
Lululemon is the latest and greatest in women’s sportswear. If you haven’t heard of them just drop in to your local yoga studio and I guarantee half the ladies are rocking it. With the demise of powerhouse HTC-Columbia, Lululemon and Specialized have joined forces to create a team that should really make the cycling world proud.
In a time where sponsorship’s are extremely coveted rarely do you get a hip sponsor. At the peak of it’s popularity LuluLemon has decided to support cycling. Sure, it coincides with a bicycle specific clothing launch, but still the fact they chose cycling should give hope to fans.
With Specialized, Oakley, and HED, they have put together a nice package for 2012. The ladies were sporting the custom painted HED Ardennes SL’s at Team Camp, and were spotted on HED Jet 6’s at the Ladies Tour of Qatar.